Fitness Businesses – The Top 10 Online Marketing Tools

Fitness Businesses need to have the right tools to ensure that your online marketing plan succeeds. Here’s a list of the Top 10 online marketing tools specific to the Fitness Business

The IHRSA reports that in 2018, there were 210,000 clubs globally, serving 183 million members. The fitness industry in the U.S. has been growing by at least 3 – 4% annually for the last ten years, with about 20% adults having a fitness club membership.

In the UAE, Trevor Brennan gives insights that there are over 800 fitness clubs with 523,000 or approximately 6% of the eligible population.

With a number like this, all small business owners are looking for a competitive edge. If you happen to be one, chances are you’re looking for strategies to get your leg up on the competition.

Is it all about large multi-liner Fitness studios and do boutique fitness really need to rue that they can’t compete with the large dollar spends of the big brands? Not really.. Business Insider notes that Boutique fitness as a category was the fastest growing brick-and-mortar exercise fitness business, seeing membership growth at a staggering 121% between 2013 and 2017. Obviously, luck isn’t the only reason behind the success of the successful ones. A lot of hard work, patience, resilience, and strategic thinking went into making their businesses successful. To step into the business market, meet customer needs, and achieve success in the long run, you will have to work hard on both your digital marketing strategy, as well as your core B2B and B2C sale strategy, hence marketing gets to be a major concern specially of small Fitness businesses.

There are obviously offline as well as on-line components that are needed to make your marketing effective. In this post, however, I’m going to outline some online marketing tools that you’d find extremely helpful. You may be familiar with some of these tools while others might be completely new. The intent here is to introduce you to the best tools that can help you simplify your online – social media marketing efforts so that you have adequate time to pitch sale your business in the real physical world, and to run your business.

What factors are important?

On selecting the best Online marketing tools, Digital Agency Network lists the following four key points as essential to consider:

  • Optimizing conversion rates
  • Gtting more leads
  • Reaching your target audience with an efficient budget and
  • Analyzing them.

Fortunately, there are quite a few online marketing tools available now that can drive traffic for businesses of all sizes.

Are you ready to grow your business through online marketing? Let’s start with the list of Top 10 Marketing tools specifically for the Fitness Business..

HubSpot

Price: Free to $3,200/month for enterprises

When it comes to marketing, sales and CRM software, HubSpot has become one of the top players. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.

They are top-notch on their marketing software solutions – which is so versatile that it feels like a ‘swiss army knife’ for you marketing efforts. That’s why it’s a top choice for those who are starting a business.

With HubSoft’s software, you have access to tools that help with:

  • Blogging
  • Social Media
  • Website
  • SEO
  • Lead Management
  • Calls-to-Action
  • Email
  • Marketing Automation
  • Analytics

WordPress

Pricing: Starting from Free to US$ 45 / month for eCommerce sites

No introductions needed for WordPress – this is the default goto resource for all Bloggers, new or established.

It has a powerful publishing software used mostly by bloggers, authors, digital companies, and content marketers to create and publish content, and build robust website.

With this free and helpful WordPress software, you can design a website within 20 minutes. There are tens of thousands of free themes and plugins to make your website as professional and dynamic as you want.

WordPress has a simple and powerful content management system (CMS), which is extremely user friendly and effective.

Aseema

Price: Zero set-up fees, 10% AFTER THE SALE IS MADE

Do you find yourself asking this question: what’s working and what’s not about my local B2B marketing? One of the most effective ways is to tie-up strategically with large corporates (think local companies, large Insurers and corporates in your region). Unfortunately, things are not as easy as they seem – it is not easy to access the big businesses, technological and human gatekeepers (receptionists, executive assistants, bureaucrats and anyone who has the power to slow stop or accelerate access to the key people within these organizations), make it ridiculously difficult to tie-up with the corporates.

This is where Aseema comes in. You can use Aseema to connect with Insurers and large corporates directly and this is unbelievably effective in generating better results.

When you’re new to your business, you don’t want to spend countless hours dealing with Marketing issues. Unfortunately, this often happens when it comes to starting online marketing. Unless you use Aseema, of course.

The solution is packed with features, that allow you to:

  • Pitch your services directly to large Insurers and corporates (a huge win, and one with no gatekeepers to contend with).
  • Coordinate co-marketing activities with the best local specialist businesses (think fitness, diet, organics, coaching)
  • Analysis and reporting
  • Platforms and business integrations
  • Targeting and personalization
  • Multi-modal communications
  • Pitch to participate solutions such as the Insurer’s chronic disease management program (if you’re lucky, you work directly along with top healthcare providers and the Insurers).

A tool that helps you understand what your B2B business, so you can maximize your sales and leads, means that you have to give Aseema a try. It’s one of those tools that you don’t know you need, until you use it one time.

MailChimp

Price: Tiered pricing, plans start free and range up to $299

Email marketing use of email to develop relationships with potential customers or clients. Email marketing isn’t something you should wait on. Instead, you should implement an email marketing strategy from the very beginning. Consider the following statistics:

  • 91% of email users check their email at least once a day.
  • Email marketing returns an impressive $42 for every $1 spent.
  • 59% of survey respondents say email influences their purchase decisions.
  • Email marketing has a conversion rate of 2.3%, compared to 1% for social media.

The huge advantage of email over social media is that prospects and customers are more likely to see an email than social media. Just posting something on social media doesn’t mean that everyone you want to see your message will see it. However, an email will sit in an inbox until it’s read.

With more than 12 million customers, MailChimp has claimed its spot as one of the top email marketing providers in the world. While there are alternatives, this tool remains one of the best.

Free plan for those with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month.

Inbound Marketing For The Fitness Business

In a new world dramatically altered by the COVID lockdowns, most buyers of Fitness Business do their purchasing research online, familiarizing themselves and making preliminary decisions long before even contacting the seller. A quick look at the implications

Marketing has experienced a considerable shift over the past few years as people have turned more to social media and the internet world for all their work and most of their play. Add to this, a situation as dramatic as the COVID-19 crisis and lockdowns have meant that all businesses completely re-adjusted their marketing approach. Let’s look at how business such as the fitness business can adapt and succeed in this completely different new world.

In the first of this series, we look at inbound marketing – an approach that is proving to be much more effective than traditional push marketing.

The COVID-19 Impact

The COVID-19 crisis has considerably affected the digital marketing sphere. We can see and feel the impact of COVID-19 on a business of any size. By now, many have refactored their business logic by cutting expenses as much as practical and offering remote options among the numerous measures.

Like everyone else, those of us who work in the Fitness Business have seen a dramatic disruption to our work and daily lives as a result of the COVID-19 pandemic. But social distancing also places a unique spotlight on our industry. The more society leans into social distancing to reduce the spread of COVID-19, the more each of us will rely on media, especially digital media, to keep us informed, working, learning and entertained.

With an onslaught of news and the biggest social disruption in generations, it’s not surprising that consumer sentiment is constantly evolving around the COVID-19 pandemic. That’s why it’s very important for brands to lean into consumer sentiment tools. By understanding the topics and trends audiences are engaging with, brands can determine if, where and how they want to engage in the conversation.

Old styles of push marketing have a limitations

Old styles of marketing have been losing their effectiveness and we have known this even prior to the COVID crises. Older styles of marketing are just not recognized by younger, target generations and they tend to be more expensive too, especially when factoring the time, energy and money spent for your message that is then ignored. Mashable report that about 44% of direct mail is never opened and 84% of 25 to 34 year olds have clicked out of a website because of an “irrelevant or intrusive ad.” In a world seeped in advertisement overload, businesses are increasingly turning to more effective forms of advertisement, such as inbound marketing.

Inbound marketing or Pull Marketing is a relatively new marketing concept where marketers attempt to “pull” in potential customers with interesting content. Also called content marketing, inbound marketing involves creating blog posts, social media, infographics, white papers, email newsletters, and other content that people actually want to read. Inbound marketing is the concept that rather than paying to get customers to your website using ads and other in-your-face tactics, you instead give them a compelling reason to want to be there.

Creating content that is useful to your target market will help you turn up in search results and get found by those people that will eventually become your customers.

Inbound is known to be more effective than outbound marketing because with inbound, you can generate organic traffic to your site. Organic traffic is cheaper, lasts longer, and is more predictable than paid traffic. The following are some startling findings in this Mashable reports :

– Inbound marketing costs 62% less per lead than outbound marketing.

– 3 out of 4 inbound marketing channels cost less than any outbound channel

– 57% of businesses have acquired a customer through their company blog

Inbound Marketing Funnel

As we saw, the rules have now fundamentally changed for the buying process
and sales cycle. Buyers are now firmly in control, often completely ignoring
traditional advertising channels and actively searching for product or service
information online to make an informed purchasing decision with little or no
input from the seller.
Fortunately, there is a silver lining for marketers to this new paradigm.
Inbound marketing provides a new avenue for reaching the modern buyer on their  own terms – providing valuable, objective information that can gently guide the buyer into a relationship with the seller without the taint of “advertising.” Inbound marketing creates warm leads who see value in what you have to offer and want to engage with you.

Eighty percent of all search traffic are queries to find information about a
topic, including challenges consumers face such as “what product / service will
make this problem go away?” By providing objective, educational information
regarding that problem and possible solutions, you’re improving your chances of engaging that interested prospect, gaining their trust, and eventually their
business.

Unlike traditional marketing which pushes generic messages out to a passive,
mass audience, inbound marketing is focused on attracting interested prospects through relevant and helpful content that provides educational value and is personalized to them and where they are in their journey for information.
What makes inbound marketing so powerful is that your content reaches
interested prospects when, where, and how they prefer, as they’re actively
searching for a “cure” to their “pain.” The content created for each stage of
the funnel automatically nurtures prospects by guiding them toward a discussion with sales.
The basic premise of the inbound marketing funnel is that not all visitors to a
web site or blog are equal and more importantly, they’re not all looking for
the same thing. The inbound marketing funnel is broken up into three different parts. Each is perfectly suited for the buyers’ journey.

Kiwi Fruit

The humble Kiwi is no ordinary fruit! Did you know that eating the Kiwi fruit an hour before bed may help you sleep better.

Great To Help You Sleep Better And A Powerhouse Of Antioxidants

Studies are proving that the humble Kiwi is no ordinary fruit! Did you know that eating the Kiwi fruit an hour before bed may help you sleep better. Add to this the nutritional composition, this fruit is a must have addition to your routine diet.

Several Studies indicate that people who consumed kiwifruit before bed each night got an extra hour of sleep. The researchers hypothesized that Kiwifruit might be an effective sleep aid due to the antioxidants and Serotonin that the fruit contains.

Serotonin deficiency has long been associated with depression and mood disorders. It is also key to good sleep. Serotonin in the body contributes to several aspects of sleep, including helping to initiate sleep onset and to maintain sleep during the night. Serotonin appears to interact with Melatonin, another hormone essential to sleep, in helping to regulate the body’s 24-hour circadian cycle as well as other physiologic functions.

These study results are promising for those with sleep disorders, and are especially significant given that the long-term health ramifications of sleep disorders like insomnia.

Studies dating back to a few years ago associate sleep disorders with increased mortality, suggesting that an optimal amount of sleep to get per night is seven hours.

Kiwi also has many other useful and interesting aspects

Loaded With Vitamins and Minerals

Kiwi fruit is loaded with vitamins and minerals such as Vitamins A, B6, B12, E, and potassium, calcium, iron and magnesium.

If you thought that lemons and oranges were the highest sources of Vitamin C, then think again! According to the nutritional break-up of kiwi fruit, per 100 grams contain 154 percentage of Vitamin C, which is almost twice that of lemons and oranges.

Great Source of Dietary Fiber

The Kiwi is loaded with dietary fiber, which helps in the prevention of numerous diseases. According to researchers, high fiber foods keep one full for longer and control metabolic markers like blood pressure, cholesterol and blood sugar. It also facilities weight loss and is often recommended to diabetics.

Other foods that can help us sleep better

While Kiwi is thought to be among the best, it isn’t the only identified sleep-boosting food out there. Foods rich in calcium help to boost Melatonin levels. So you might look towards dairy, soy, nuts, seeds, and whole grains – which are all strong sources of calcium. Dark leafy greens, bananas, nuts, seeds, citrus, tomatoes, and whole grains are rich in Magnesium and potassium, which is said to help promote relaxation and circulation.

The definitive research finding is yet to be out on the mechanism by which Kiwi promotes sleep. Having said that, the possibility that natural foods like Kiwi can be used as a low-cost, non-pharmacologic, natural aid for sleep is an exciting one, and worth further investigation. Give a shot at Kiwi if you have trouble falling asleep. Not just is it great to help with your Zzzz, it is also great for it’s many nutritional benefits

Simple Precautions That Will Help You Avoid the Coronavirus at your Workplace

Let’s look at some of the Do’s to avoid the risk of Corona virus at your workplace

  1. Don’t go to work if you feel sick, and don’t let your employees come in either: Given concerns about the new illness and the fact that it’s flu season as well, you should make certain that your employees don’t come to work sick either. You might also review your paid time off or sick day policy to make sure employees never feel compelled to come in if they don’t feel well. They won’t be doing you any favors if they do.
  2. Wash your hands. A lot: People worry about catching viruses when other people cough or sneeze in their vicinity, and of course that is one way of contracting the flu and most likely the coronavirus as well. But it’s also alarmingly easy to catch the flu or another virus if you touch an object or surface that was touched by someone who was contagious any time over the previous 48 hours, especially if you then touch your nose or mouth. This is where frequent hand-washing comes in. The more often you wash your hands, the less likely you are to infect yourself if you’ve touched something that had virus on it, and to give any virus you may have to someone else. This is where frequent hand-washing comes in. The more often you wash your hands, the less likely you are to infect yourself if you’ve touched something that had virus on it, and to give any virus you may have to someone else.
  3. Unless you’re a health care worker or you have flu symptoms, don’t wear a mask: If you’re healthy, wearing a mask is unlikely to help you in most situations, especially if you don’t wear a new one each time you go out. On the other hand, masks have been shown to protect health care workers who may be exposed to the coronavirus and other illnesses in the course of their work. Because of panic over the new virus, some health officials are concerned about a shortage of masks for those health care workers who need them most — and if they get infected, the disease is likelier to spread. In other words, though it’s counterintuitive, wearing a mask when you don’t need one could actually increase your chances of getting the coronavirus, or another virus. If you’re coughing or sneezing, though, wearing a mask may prevent you from sharing your cold or flu with anyone else. In Asia, many people wear masks because it’s considered polite to do so if you have cold or flu symptoms.
  4. Give careful thought to your supply chain: Even if no one in your office gets sick, the coronavirus could be a headache for your business because dealing with the outbreak may interfere with China’s ability to be the manufacturing juggernaut we’ve all come to depend on for just about everything. If your company is dependent on products or product components made in China, it might be smart to stockpile a little more than you normally would in case there’s more widespread disruption to manufacturing if the disease continues to spread. If the virus is contained right away, you may wind up with some extra supplies. If it isn’t, you may be glad you have them on hand.
  5. Remote Work a growing reality: With the growing threat of coronavirus hitting on a wide scale, don’t ignore the prospect of ‘remote work’ or (having to work for prolonged periods outside the formal office). You can find some strategies and recommendations to help adopt effective remote work strategies in this post

The increasing uncertainty and anxiety about the personal dangers from the Corona Virus outbreak is a fact that we cannot hide from. The present times calls for consciously adopting safe practices and a common sense approach to your daily lives.

Aseema Digital Health App

Aseema HEALTH is Happy to release the New and Enhanced Version of our App. Let’s look at some of the key features of the Aseema HEALTH solution;

  • Active Gaming experience makes achieving your Healthiest Self a breeze. Enjoying the process of staying healthy gives you an edge in achieving your Health & Fitness goals – Experience how on the Aseema HEALTH App.
  • An advanced platform Eco-system to help you connect with the Top Clinics, Doctors, Wellness and Fitness Experts. Discover Services and Products that you’re going to love. Find out the easy way to connect & stay connected with the experts.
  • Great Health Products and Apps debut every month and Digital Health Technology evolves constantly. Our team of Technologists and Expert Curators work to connect you with what’s new and next in the world of Health and Fitness Apps and Products.
  • Explore the impact that community and technology have on our constantly evolving lives.

Reset To Great Health

Download the Apple iOS and Andriod versions of the Aseema HEALTH App Today & experience a world of difference

Type II Diabetes – Government And Societal Support Does Help

Having diabetes is associated with substantially higher medical and lifestyle expenditures for the person, and adds to the societal burden. Let’s look at some of the initiatives promoted by progressive national governments around the world.

Having diabetes is associated with substantially higher medical and lifestyle expenditures for the person.

While Diabetes can be managed proficiently in most cases and only seldom leads directly to death, but the condition’s impacts are often serious, including complications, disabilities and lost quality of life.

Patients can manage their diabetes with medication and diet, but the disease is often life-long and is a major cause of blindness, kidney failure, heart attacks, stroke and lower limb amputation.

On the other hand, it also places similar high economic pressures on the country’s healthcare system and the economy. Do active and concerted steps taken by governments and the social structure around the individual help make matters better ? In this article, we see a few laudable examples where national governments and the society have undertaken a transformative approach towards non-communicable diseases such as Diabetes, and towards lifestyle, health and fitness as a valid approach to prevention and management of these conditions.

The direct cost of Diabetes

Globally, the number of people suffering with Type 2 Diabetes Mellitus which was 108 million in 1980, has surged to 422 million in 2014, and is further anticipated to reach 642 million by 2040. Even without complications, the routine management of diabetes can be more than three times higher than the per capita expenditure for health care. As per a 2016 article published in the popular newspaper – The National, the cost per person in the UAE with Diabetes was US$2,155.90.

Routinize Your Fitness

Maintaining a daily schedule can help you stay committed to your Fitness Regime. See why this works better and how you could identify your personal zone.

Visiting the gym whenever you have the free time or sticking to the same time everyday – what’s the better option?

Studies indicate that it is better to be consistent and stick to a daily same-time regime. Here are a few of the reasons why this works out better.

The Habit Factor

One of the main reasons why you should consider being consistent in your daily fitness schedule is simply because it requires a lot less motivation. Humans are creatures of habit and when you stick to a regular exercise routine, over a period of time, you turn it to a habit. If you go to the gym whenever ‘time permits’, you are more likely to skip a few sessions – you tend to juggle with ‘other’ commitments for the free time slot everyday. Compare this with having a set daily time for exercise – you then drive yourself towards something that you do automatically.