Google AdWords is one of the most popular options for advertising your business on Google’s search engine results’ pages. Payment is based on either a pay-per-click or pay-per-call structure.
Google AdWords hosts the Google Keyword Planner, where you can research which keywords you want to include in your ad and your other content. You can set budget caps on how much you want to spend. Ultimately, the tool helps you funnel more prospects to your website.
As one of the top free tools from Google, Analytics should be part of your digital marketing strategy from the very start. It only takes a couple of minutes to add the Analytics code to your website, giving you the ability to track every action by every visitor.
This is considered by many to be nothing more than a traffic tool, but it can actually have a big impact on your marketing strategy, if you know what you’re doing.
Maybe you realize that a particular social media campaign is driving tons of traffic to your website. With this data, you can adjust your future strategy, in an attempt to capture the same results.
Or, maybe you find that a particular set of keywords is doing wonders for your organic traffic. Again, you can turn your attention to these keywords, ensuring that you keep these in mind as you create content down the road.
Google Analytics isn’t one of those tools that you should ignore. Installing this early on is a key decision, in regards to your online marketing strategy. The data you can collect and review is extremely valuable.
Talking about Google, you’d also want to check out Google Trends.
It’s a free Google services for topic analytics. It’s very helpful in market research and web surfing behavior tracking. It shows the graphical representation on how a particular keyword or topic is trending in a region or globally.
If you’re looking to improve performance, and get your content shared across social networks, Buzzsumo is the right tool.
Buzzsumo is a powerful tool that scours the entire web and shows you content that generated the most social shares – for a given keyword or topic.
You can also use the tool to identify the social media influencers who can amplify your content reach.
Nobody can argue with the fact that social media plays a big part in the success of any company, regardless of size, age or industry; that social media marketing is a must to thrive in this digital era.
A tool such as Hootsuite allows you to schedule social media posts in advance, thus saving you loads of time.
There are many features of Hootsuite that work in your favor as you launch your business, such as those that assist with engagement. For example, you can:
Identify influencers for your marketing team and leads for your sales team.
Reply to comments and mentions through the dashboard. There’s no reason to visit each individual platform.
Take advantage of pre-written responses.
Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms. Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite operate like the social media marketing manager it is.
Woobox is a social engagement platform that emphasizes interactive content. The platform is perhaps best known as a turnkey solution for running social giveaways and competitions, Instagram contests in particular. From curating #hashtag entries to selecting winners at random, WooBox takes much of the legwork out of running a contest or giveaway via social
You don’t have to be there physically to keep your social media users engaged.
Buffer will act as your representative, while you make out time for other pressing and urgent matters that will impact your revenue.
Buffer app works tirelessly at the backend to engage your audience. You can schedule as many posts as possible.
You see, as your customers get busy with your brand on social networks, they’ll feel excited about your product.
Crowdfire is a social media engagement app for Twitter and Instagram. It’s great for managing user accounts. It’s built to generate automated answers to questions often asked by your fans, especially on Twitter.
If you get Crowdfire, you’ll never be intimidated by your Twitter and Instagram accounts irrespective of the numbers of followers.
To ensure that your online marketing plan succeeds, you need to be sure that you are using the right tools at the right time. It’s our hope that this list will help you in your digital marketing efforts- and bring you the success you seek.
Would you add any other tools to this list? Did you use any of these as you launched your Fitness Business? Do share your thoughts with us by clicking here