The IHRSA reports that in 2018, there were 210,000 clubs globally, serving 183 million members. The fitness industry in the U.S. has been growing by at least 3 – 4% annually for the last ten years, with about 20% adults having a fitness club membership.
In the UAE, Trevor Brennan gives insights that there are over 800 fitness clubs with 523,000 or approximately 6% of the eligible population.
With a number like this, all small business owners are looking for a competitive edge. If you happen to be one, chances are you’re looking for strategies to get your leg up on the competition.
Is it all about large multi-liner Fitness studios and do boutique fitness really need to rue that they can’t compete with the large dollar spends of the big brands? Not really.. Business Insider notes that Boutique fitness as a category was the fastest growing brick-and-mortar exercise fitness business, seeing membership growth at a staggering 121% between 2013 and 2017. Obviously, luck isn’t the only reason behind the success of the successful ones. A lot of hard work, patience, resilience, and strategic thinking went into making their businesses successful. To step into the business market, meet customer needs, and achieve success in the long run, you will have to work hard on both your digital marketing strategy, as well as your core B2B and B2C sale strategy, hence marketing gets to be a major concern specially of small Fitness businesses.
There are obviously offline as well as on-line components that are needed to make your marketing effective. In this post, however, I’m going to outline some online marketing tools that you’d find extremely helpful. You may be familiar with some of these tools while others might be completely new. The intent here is to introduce you to the best tools that can help you simplify your online – social media marketing efforts so that you have adequate time to pitch sale your business in the real physical world, and to run your business.
What factors are important?
On selecting the best Online marketing tools, Digital Agency Network lists the following four key points as essential to consider:
- Optimizing conversion rates
- Gtting more leads
- Reaching your target audience with an efficient budget and
- Analyzing them.
Fortunately, there are quite a few online marketing tools available now that can drive traffic for businesses of all sizes.
Are you ready to grow your business through online marketing? Let’s start with the list of Top 10 Marketing tools specifically for the Fitness Business..
When it comes to marketing, sales and CRM software, HubSpot has become one of the top players. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.
They are top-notch on their marketing software solutions – which is so versatile that it feels like a ‘swiss army knife’ for you marketing efforts. That’s why it’s a top choice for those who are starting a business.
With HubSoft’s software, you have access to tools that help with:
- Social Media
- Lead Management
- Marketing Automation
No introductions needed for WordPress – this is the default goto resource for all Bloggers, new or established.
It has a powerful publishing software used mostly by bloggers, authors, digital companies, and content marketers to create and publish content, and build robust website.
With this free and helpful WordPress software, you can design a website within 20 minutes. There are tens of thousands of free themes and plugins to make your website as professional and dynamic as you want.
WordPress has a simple and powerful content management system (CMS), which is extremely user friendly and effective.
Do you find yourself asking this question: what’s working and what’s not about my local B2B marketing? One of the most effective ways is to tie-up strategically with large corporates (think local companies, large Insurers and corporates in your region). Unfortunately, things are not as easy as they seem – it is not easy to access the big businesses, technological and human gatekeepers (receptionists, executive assistants, bureaucrats and anyone who has the power to slow stop or accelerate access to the key people within these organizations), make it ridiculously difficult to tie-up with the corporates.
This is where Aseema comes in. You can use Aseema to connect with Insurers and large corporates directly and this is unbelievably effective in generating better results.
When you’re new to your business, you don’t want to spend countless hours dealing with Marketing issues. Unfortunately, this often happens when it comes to starting online marketing. Unless you use Aseema, of course.
The solution is packed with features, that allow you to:
- Pitch your services directly to large Insurers and corporates (a huge win, and one with no gatekeepers to contend with).
- Coordinate co-marketing activities with the best local specialist businesses (think fitness, diet, organics, coaching)
- Analysis and reporting
- Platforms and business integrations
- Targeting and personalization
- Multi-modal communications
- Pitch to participate solutions such as the Insurer’s chronic disease management program (if you’re lucky, you work directly along with top healthcare providers and the Insurers).
A tool that helps you understand what your B2B business, so you can maximize your sales and leads, means that you have to give Aseema a try. It’s one of those tools that you don’t know you need, until you use it one time.
Email marketing use of email to develop relationships with potential customers or clients. Email marketing isn’t something you should wait on. Instead, you should implement an email marketing strategy from the very beginning. Consider the following statistics:
- 91% of email users check their email at least once a day.
- Email marketing returns an impressive $42 for every $1 spent.
- 59% of survey respondents say email influences their purchase decisions.
- Email marketing has a conversion rate of 2.3%, compared to 1% for social media.
The huge advantage of email over social media is that prospects and customers are more likely to see an email than social media. Just posting something on social media doesn’t mean that everyone you want to see your message will see it. However, an email will sit in an inbox until it’s read.
With more than 12 million customers, MailChimp has claimed its spot as one of the top email marketing providers in the world. While there are alternatives, this tool remains one of the best.
Free plan for those with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month.